The Internet has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires that achieved their newfound success on the Internet. These new millionaires are no different from you and me. They started their Internet businesses from the ground up, found a niche and built their success one day at a time.
“Can I really make money on the Internet?” The fact of the matter is that you really can make money on the Internet -- a lot of money. You simply must take the necessary steps to make it happen. You must have a sincere desire to succeed and the attitude for success.
If you are sincerely passionate about your success, you will succeed -- it's that simple.
The true secret to creating a successful Internet business is pure determination. Most people fail just at the moment they are about to succeed. Why? -- Because they give up. They lack the true passion that it takes to succeed. As long as you keep trying, you'll never fail.
Below, is list of what I feel are the most important ingredients for Internet success:
Sincere Passion
In order to be successful, you must be completely passionate about your business and your success. If you don't have a "sincere" passion, you won't have the necessary personal drive that it takes to succeed.
Your Own Domain (www.yourdomain.com)
Businesses hosted on a free server are not taken seriously and are generally considered to be unprofessional. If a company doesn't care enough about its business to get its own domain name, potential customers may not feel comfortable doing business with them. A company with its own domain name and a professional looking web site will have a much higher rate of success when compared with most business sites hosted on free servers.
Professional Web site
Your web site is a direct reflection of you and your business. Creating a professional web site designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your web site to sell.
Quality Content
In order to create a steady stream of traffic to your web site, you must give your visitors a reason to visit and continue to visit in the future. You must provide your visitors with fresh content on a continual basis.
Targeted Traffic
No matter how great your web site is, unless you're receiving quality, targeted traffic, it will be useless. Your web site may receive hundreds of visitors each day. However, if they aren't interested in the products or services you're offering, your web traffic won't mean a thing. You must drive a continuous stream of targeted traffic to your web site.
Opt-in List
Having your own list of targeted potential customers is an absolute essential part of your success. It will not only provide you with a direct line of communication with potential customers and enable you to promote products or services, but it will also build your credibility.
Quality In-Demand Products/Services
Whether you’re marketing your own products or someone else’s, quality is an absolute must. Select products and/or services that will be of interest to your target market.
Multiple Income Streams
The key to developing a successful Internet business is to create multiple streams of income. You must not rely solely upon one stream of income, as you will literally be placing all of your eggs in one basket. By developing income from multiple sources, when one source is having a slow period, the other sources will supplement.
Killer Sales Copy
Your words are the entire foundation of your business. Your product, web site and marketing strategies all depend upon your words. You must learn how to write persuasive words specifically written for your targeted customer. You must feel your customers’ needs and write your copy with passion, excitement and benefit.
Killer Marketing Strategy
Developing a successful marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following:
- Great products/Services
- A web site specifically designed to sell
- A killer marketing strategy
Each step plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.
Instant Product Delivery (downloadable, instant access, etc.)
Internet users are starving for information, as that is what the Internet is all about. They have a sincere desire to learn and want the information they desire right now.
The best products to sell on the Internet are those that can be instantly delivered over the Internet.
Credibility
As an Internet entrepreneur, it is your personal responsibility to ensure that your visitors feel very comfortable with you and your web site. In order to gain your visitor's trust and confidence, you must build your credibility.
Investing in Your Business
No matter what type of business you’re developing, you MUST be willing to invest in your business, including your time, and monetarily. You must also be willing to work hard, including educating yourself, researching, and learning exactly how to market on the Internet. You must also be willing to purchase a domain name, pay a monthly web hosting fee, purchase advertising and whatever else is needed to run your business. Failure to do so will result in failure.
Your attitude is the MOST important factor in determining your success. You MUST think positively and be willing to tackle any obstacle that comes along. The fact is, you CAN do whatever you put your mind to. You simply have to believe you can and believe in yourself above all else.
